DTLocal branding

WorldVentures introduced DreamTrips Local (DTLocal), a new program designed to bring the magic of travel closer to home. Instead of faraway destinations, members could enjoy curated local experiences — from exclusive restaurant takeovers to private sports events — that encouraged connection and community.

I created the brand identity for the DTLocal launch, developing a visual system that captured the energy and inclusivity of local adventure. In addition to designing the identity, I served as Art Director for the campaign photoshoot — selecting the photographer, scouting locations, casting members as models, and crafting visual scenarios that reflected authentic joy and connection.