Bayco / Nightstick
Designed parallel websites for Bayco Products and its Nightstick brand — creating a shared information architecture and component system adaptable to each brand’s visual identity, product focus, and target market. This dual-site approach simplified maintenance, ensured brand alignment, and created a scalable design foundation that could evolve as new products and categories were introduced.
Why this was complex
Two brands, one shared system
Flexible theming without fragmentation
Long-term scalability over one-off solutions
Content and product lines evolving over time
Role
Lead Designer
Collaborators
Engineering
Marketing
SEO
Magento implementation partner
