Momentum event branding

The “Momentum” event series was reinvented each year with a new theme and visual concept. Our design team treated it like an internal creative competition — everyone pitched their vision, and the winning concept set the tone for the year. My concept was selected for Momentum 2016, and I built a complete brand system around it, from color and typography to iconography and environmental design. I documented the system in a brand guide that helped the event team carry the look and feel consistently across digital, print, and spatial experiences.