Geneva Stimac
Senior UX Designer & Digital Experience Leader
I thrive in complexity — shaping meaningful, accessible experiences in environments with many voices, constraints, and competing needs. I work best at the intersection of people and systems, bringing empathy, curiosity, and intentional decision-making to every challenge.
I’ve led work across enterprise platforms, multi-team environments, and high-traffic digital products — where decisions ripple across systems, users, and organizations.
UX & UI design · Digital experience strategy · Multi-platform systems · Information architecture · Design systems & accessibility
Projects
Pizza Hut call center POS redesign
Enterprise platform UX, multi-role workflows, workflow system redesign
Pizza Hut Localization
Customer-facing e-commerce UX, conversion optimization, cross-channel alignment
WorldVentures marketing sites
Multi-site brand systems, art direction, responsive web
DTLocal Branding
Visual storytelling, art direction
Platform & system-level work
A closer look at system-level design work focused on scale, governance, and cross-platform coherence.
Call Center POS Platform
- Multi-role system (agents, supervisors, support)
- Permission-based workflows
- High-stakes, real-time decision-making
- Reduced cognitive load and training time
Cross-Channel Alignment (Web ↔ App)
- Shared information architecture and data models
- Unified interaction and design patterns
- Reduced duplication across platforms
- Consistent user expectations across surfaces
Multi-Brand Web Systems
- Shared IA across distinct brands
- Component reuse with flexible theming
- Scalable content models
- Long-term maintainability over one-off solutions
Kind words
She brings a strong systems-thinking approach, her designs not only solve immediate problems but also contribute to a more scalable, cohesive ecosystem.
She has a rare ability to translate complex user needs into elegant, intuitive experiences. Geneva is a generous collaborator who elevates every team she’s part of.
Whether it’s a product launch, brand development or web design, everything she touches is spot-on and exceeds everyone’s expectations.